Tap to Scream

How clever a campaign.

"You've been through a lot this year and it looks like you need the perfect place to let your frustrations out," Promote Iceland says. "Somewhere big, vast and untouched. It looks like you need Iceland."

There are two ways to participate.

Option one, come to Iceland in person and literally scream into the beautiful abyss.

For the low cost of $2000 of a 30 plus hour masked flight from Phoenix to Reykjavik, I could stand at the edge of the world and scream out an entire years' worth of frustration. I imagine I might pass out with how long that scream would end up being. It would be so incredibly satisfying and cathartic. The depths of my soul would be cleansed but my risk of getting infected would be increased.

Option two, record your scream with your device and it will be played over loudspeakers stationed at picturesque locations like glaciers, waterfalls, and into caves.

My scream would be broadcasted for me to view from the sanitized safety of this prison of the house that is one contributing factor of said stress. I could feel the vibrations of my gesticulation as it spanned the horizons of a place that I can only dream of visiting in person one day.

You're right Iceland. I need you.

I need a release every stressor, large and small, that 2020 has weighed me down with. I reckon I might be able to single handedly fill the abyss.