He Likes It, Hey Mikey!

When I was a kid, there was a Life Cereal commercial with a cute little boy named Mikey. In the commercial he is at the kitchen table with his brothers who won't eat the Life Cereal, "because it's supposed to be good for you". The brothers pass the bowl over to Mikey, assuming he won't eat it because, "he hates everything". Mikey surprises his brothers and eats the cereal, and they say to him, "he likes it, hey Mikey!"

Years later, when Mikey became a teenager, an urban legend arose that Mikey died. The cause of Mikey's death was that his stomach exploded because he ate Pop Rocks and washed them down with soda...SILLY!!!