Challenge
When you "Heart" another's work, what percentage of you are liking the quality of writing versus agreeing/identifying with the message versus showing support to a favored writer?
Heart to Heart with the Heart
I suppose when someone hearts a post, it isn't about the quality of writing at all. It's about if somebody connects with short and sweet, lengthy and epic, or well-thought-out and detailed, they'll heart it, as something they either read as a child or can relate to an old family member with, a past-away friend, etc. It's about what the words mean to the reader, not what the words mean. Reading is subjective like that.
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