Old School Vs Modern Selling Techniques

Finding the perfect selling is a challenge. Often, there is no single solution. With technology, there are numerous innovative ways to sell, such as strategies involving digital marketing in Tampa. However, there are still some techniques that will never go out of style and may actually be more beneficial for a business. Certain techniques, like digital marketing mailers in Tampa, have been used consistently in commerce, and they will continue to work because their methods are timeless. They don’t necessarily have to rely on using the internet. Here’s a list of top classic selling techniques that are foolproof, followed by a list of top newer techniques that are both effective and ineffective related to digital marketing in Tampa.

Old School Selling Techniques That Work

1. Exterior Signs

An oldie, but a goodie. Signs are the most basic way to attract the attention of people driving by. Potential customers will flock to a store even if they didn’t realize they needed a business’ products or offerings. A quality sign will last for years and doesn’t require much maintenance, meaning it will be doing its job 24/7 without adding any additional cost or effort on the business’s end. Many companies specializing in signs can recommend creative solutions, especially if a business’ branding is lacking.

2. Letters

There’s something about receiving a physical letter or package in one’s mailbox. There are plenty of direct mail services in Tampa to ensure that a letter arrives at its final destination. Letters could include notifying customers about current deals or luring in new customers with promotions. Further, direct mail remarketing in Tampa is a good option for those wanting to notify customers about their rebranding.

3. Flyers

Flyers aren’t only distributed at the front of grocery stores. They can be left around for people to stumble open and serve as a way for getting a business’s name out there. These can be hung in certain cafes or on poles where permitted.

4. Free Swag

Everyone loves getting free stuff. If a customer makes a purchase, consider giving them a free branded tote that they can reuse that will also promote the business’s name. A little free advertising never harmed anyone.

Modern Selling Techniques That Also Work

1. Social Media

This form of modern advertising takes the cake. Most people use at least one platform related to social media in some form or another. Incorporating social media into a business’s selling method is practically an essential component of their business’s strategy. Having an online presence as a business is important since fewer people are watching TV and turning to their devices instead.

2. Product Placement

Companies can opt to pay for product placement in a creator’s work if their content is relevant to the business’s purpose. For example, many vloggers with millions of subscribers are open to companies approaching them about product placement for a sum of money. The result is reaching a broad audience who likely resonates with the business’s product or offerings if they are watching related content.

3. Blogging

Having a blog on a business’s website can attract more customers. A customer searching for information related to a business’s offerings might end up stumbling upon a business’s article and then continue to check out a business’s website. It’s a relatively small effort for big returns. To succeed with a blog, choose quality over quantity for a higher chance of the business being recognized for their work. It’s also important to uphold a business’s reputation with valuable content.

4. Hosting Free Virtual Events

This is the time to take advantage of people staying home now more than ever. Most people are looking for things to do, and hosting a free virtual event is a great idea to attract customers and promote the business. An idea for a virtual event could be to present on a topic that is relevant to the business. Virtual events don’t take a lot of effort to set up, and they can also be low-budget.

Modern Selling Techniques That Can Be Less Effective

1. Email Campaigns

Email campaigns can be effective, so long as the receiver willingly opted into receiving the emails. These might even get forwarded to someone’s spam box, making it a completely wasted resource. Often, people will not remember how an email by a so-and-so company ended up in their mailbox. Sure, perhaps they made one purchase six months ago for a small item, but does that really warrant spamming their inbox every month? Unsubscribe.

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2. Pop-ups

These are extremely annoying, and for the most part, ineffective. Most people get frustrated when they are trying to complete a task and a box aggressively pops on their screen. The reflex is to immediately exit the box to get back to what they were doing, rather than taking time to read. Don’t become an annoyance to the public by turning to useless pop-ups.

The Verdict

All selling techniques can work, and there’s no one-size-fits-all solution. It depends on a business’s field and its target audience. For example, more conservative fields, including law, might not benefit from an online campaign designed to sell their services. Generally, online selling techniques are best for targeting the younger generations. While younger generations might require lawyers, it is still best to target them to retain a brand’s reputation. Law is not meant to be conveyed in a fun, exciting way, especially since issues that require seeking legal assistance tend to be serious in nature.

An excellent strategy is to use a combination of techniques for optimal results. For example, a company selling luxury SUVs might want to send out flyers to homeowners in an upper-middle-class neighborhood, and they may want to combine that with a social media presence to appeal to millennials in the city. Since businesses can have a broad demographic, it’s best for a sales team to research the most effective ways to reach multiple target audiences. Regardless, a highly experienced sales team will be able to monitor the best selling methods for their field, ultimately ensuring that their company is meeting its targets.