Well, it’s happening
A few months ago, I wrote something (not here) regarding the rise in use of the word, narcissism. I'd seen it in memes/posts online, and its use was rarely accurate. I wrote that this was yet another "extremist" indentifier which would soon be attributed to anyone who disagreed with progressivism. We saw it happen with homophobic, misogynistic, xenophobic, fascist, racist, and zealot. "Mark my words," I said, "it's only a matter of time before this word will be front and center in the political realm."
Today, I saw an ad depicting a white male (a trait combination rapidly in decline in advertising) towering over a guarded female; and another man looking in a mirror, picturing himself as wearing a crown (also a white male). Since sexism and racism (and all other facets of societal segregation) are essential to the survival of progressivism, any word with a negative connotation will be attributed to whiteness, masculinity, sexuality, religion (Christianity particularly), then nationality, age, and eventually, familial status.
What was the ad for? An anti-narcissism drug.
I kid you not.