According to a new report published by Allied Market Research, titled, “Online Entertainment Market by Form, Revenue Model, and Device Channel: Global Opportunity Analysis and Industry Forecast, 2021–2027,” The global online entertainment market size is expected to reach $ 652.5 billion by 2027 at a CAGR of 20.82% from 2021 to 2027.

Top Key Players:

The players operating in the online entertainment market have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in online entertainment market report include Amazon Web Services (AWS), Netflix, Inc., Google LLC, Facebook, Tencent Holdings Ltd, Sony Corp, King Digital Entertainment Ltd, Spotify Technology S.A., Rakuten, Inc., and CBS Corporation.

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Online entertainment refers to entertainment over the internet through smart devices such as smartphones, smart TVs, laptops, and tablets. Proliferation in adoption of smartphones and affordability of internet have led to increase in online traffic, which is anticipated to fuel the demand for online entertainment content in the form of videos, audios, games, web radio, and e-books.

Rise in disposable income and increase in expenditure on entertainment boost the growth of the global online entertainment market. Furthermore, technological advancements in smart devices such as increase in size of smartphones, introduction of smart TVs attract a large base of customers, thereby propelling the growth of the product market, globally. Wide touchscreen, HD displays, and strong internet connectivity have enhanced the visual experience, which has notably contributed toward the growth of the global market.

Increase in alternative means of entertainment for traditional TVs and their growing popularity are expected to offer remunerative opportunities for the growth of the product market. Furthermore, multi-device delivery and surge in demand for digital advertisements are providing supportive ground for the growth of the global market. However, rise in cyber threats, cloud unpreparedness, and poor connectivity in rural areas hinder the growth of the product market.

According to current online entertainment market trends, the online entertainment market segments described into form, revenue model, device, and region. By form, it is categorized into video, audio, games, internet radio, others. Depending on revenue model, it is fragmented into subscription, advertisement, sponsorship, and others. On the basis of device, it is differentiated into smartphones, smart TVs, projectors & monitors, laptop, desktops & tablets, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).

According the online entertainment market analysis, On the basis of form, the video segment was valued at $79.2 billion in 2019, and is projected to reach $203.4 billion by 2027, registering a CAGR of 15.9% from 2021 to 2027. This is majorly attributed to surge in popularity of the video content through various social media platforms such as YouTube, Instagram, and Facebook. The development of the digital advertising industry has been promoting the online entertainment industry growth, owing to advantages such as improved conversation with audience, high conversion rate, and brand recognition. Furthermore, OTT media services are majorly contributing toward the growth of the market, owing to surge in popularity of OTT players, including Netflix, Hulu, Disney+, and Amazon Prime Video in the developing countries such as India and China.

Furthermore, large audience reach in these countries and strong targeting opportunities are projected to offer potential growth opportunities for online video content producers and distributors. Analytics in the advertisement sector is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Further it also helps to understand customer which is expected to improve the effectiveness of the digital advertising. Moreover, increase in compatibility of the OTT media service with multiple devices such as smartphones, smart TVs, laptops, and smart displays augment the demand for online video content, thereby driving the market growth.

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On the basis of revenue model, the subscription segment was valued at $46.5 billion in 2019, and is expected to reach $226.1 billion by 2027, registering a CAGR of 25.5% from 2021 to 2027. In recent years, subscription-based revenue model has been majorly used for the online business. This attributed to associated advantages such as subscription-based pricing attracts more customers, provides higher customer retention, eases distribution, offers large scope for marketing, maintains business consistency, and smoothens cash flow management.

On the basis of devices, the smartphone segment is estimated to reach $294.3 billion by 2027, at a CAGR of 21.0%. In recent years, smartphones have witnessed increase in adoption, owing to their portability and increase in utility. Large screen smartphones can be used to enhance the experience of seeing videos, streaming music, surfing internet, and playing HD video games. Moreover, advancements in the smartphones and affordable internet charges have been continuously surging the sales of the smartphones, which, in turn, bolsters the online entertainment market growth. Furthermore, the emerging economies such as India and China have witnessed huge demand for smartphones, which is anticipated to offer potential growth opportunities for online entertainment content producers and distributors. For instance, according to the India Brand Equity Foundation, India’s smartphone sales is expected to reach 231.5 million in 2021 from 102.4 million in 2016. Chinese sales is estimated to grow marginally from 440.3 million in 2016 to 460.4 million in 2021. Thus growing utility of smartphones and internet user base are online entertainment market opportunities in front of the entrants.

Region wise, North America dominated the online entertainment market in 2019, and is projected to sustain its dominance during the forecast period. This majorly attributed to quick adoptions for technological changes, availability of high band width connection, and high digital literacy rate. Moreover, over-the-top media services have gained notable popularity in the North America region, owing to the benefits associated with them such as they offer original & unique content, they are convenient to use, , and they are compatible with smartphones. Technological advancements in the smart devices such as incorporation of smart displays and smart speakers further augment the growth of the product market in the region. U.S. dominates the online entertainment market in North America, owing to the advancements in different aspects such as graphics and experience. Moreover, the advent of cross-platform gaming has turned out to be highly beneficial for online gaming market players. Thus, increase in popularity of the OTT media services and online gaming is expected to boost the online entertainment market demand in the U.S.

Key findings of the study

The online entertainment market size was valued at $183.1 billion in 2019, and is estimated to reach $652.5 billion by 2027, growing at a CAGR of 20.8% during the forecast period.

By form, the game segment is estimated to witness the fastest growth, registering a CAGR of 23.5% during the forecast period.

In 2019, depending on revenue model, the advertisement segment was valued at $98.0 billion, accounting for 53.5% of the global online entertainment market share.

In 2019, the U.S. was the most prominent market in North America, and is projected to reach $93.9 billion by 2027, growing at a CAGR of 14.90% during the forecast period.

The demand for folding furniture is expected to remain high during the forecast period as it is an effective alternative for traditional furniture.These furniture apart from being multifunctional and space saving also enhance the decor of available space. For residential or commercial complexes, lacking space or requiring space for multitude of different uses, folding furniture offer the much needed solution.

Folding Furniture Market Report, published by Allied Market Research, forecast that the Folding Furniture Market is expected to generate $13 billion by 2022, growing at a CAGR of 6.8% from 2016 to 2022. Asia-Pacific constituted largest market share in terms of revenue in the overall foldable furniture market in 2015, followed by Europe. Growth in Asia-Pacific is supplemented by rapid urbanization and need for efficient use of the available space.

Key Players Folding Furniture Market:

Key players profiled in this report are Lifetime Products Inc., Meco Corporation, Dorel Industries, Expand Furniture, Ashley Furniture Industries Inc., La-Z-Boy, Inc., Leggett & Platt, Resource Furniture, IKEA, Haworth International, Ltd., and Murphy Bed Direct.

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The folding furniture market is expected to grow at a higher pace in Asia-Pacific and Europe, pertaining to smaller home sizes and rising rents. The folding furniture industry in Asia-Pacific would be driven by the growth in population and smaller living areas. As for the European region, space saving furniture designed by Europes finest interior designers is gaining popularity across the world which is also referred as Space Savors. For instance, Italian designed small coffee table that expands into dinner table and a beautiful wall that spins 180 then gracefully unfolds into a queen-sized bed with the help of hydraulic mechanism. These innovations within the folding furniture market are expected to drive the Europe folding furniture market during the forecast period.

The folding furniture market is segmented based on product type, application, and distribution channel. Among its key product types such as chairs, tables, sofas, beds, and other furniture,sofa is the most popular product type as it enhances the decor of the living room and accounts for around 3/5th of the total folding furniture revenue. The market for foldable beds would grow at the highest CAGR during the forecast period, owing to adoption of coliving trend in the US, and innovative bed designs such as murphy beds, wall beds which would fetch the demand in near future.

In 2015, it was observed that demand for folding furniture application for residential purpose was higher as compared to commercial use. The same trend is expected to continue during the forecast period.

Additionally, folding furniture is sold through offline and online sales channels. In 2015, offline channels accounted for around 78% of the overall market, with the online segment anticipated to witness a higher CAGR from 2016 to 2022. The growth of the online sales made would be driven by its benefits of convenience, and services such as free delivery and installation of the furniture.

Folding Furniture Market Key Findings:

Asia-Pacific was the highest revenue-generating region in 2015

In 2015, the sofas segment observed highest demand and is expected to continue to be the major revenue-generating segment throughout the forecast period.

By application, residential segment is expected to continue to lead, in terms of revenue.

Offline sales channels segment is projected to continue to be the major revenue-generating distribution channel throughout the forecast period.

According to a new report published by Allied Market Research, titled, “Baby Diapers Market by Product Type, Size, Age Group, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2021–2030,”

The global Baby Diapers Market was valued at $48,913.4 million in 2020, and is projected to reach $80,994.0 million by 2030, registering a CAGR of 5.3%. Baby diaper is one of the most emerging markets among the baby care products owing to increase in health awareness among the customers. Moreover, increase in penetration of various online portals in developing regions and rise in number of offers or discounts, attracts the consumer to purchase baby diaper through online channels. In addition, online sales channel has increased the consumer reach, owing to which it has evolved as a key source of revenue for many companies.

Global Leaders Profiles:

Bumkins Finer Baby Products, Domtar Corporation, Essity Aktiebolag (PUBL), First Quality Enterprises Inc., Hengan International Group Company Limited, Kao Corporation, Kimberly-Clark Corporation, Ontex Group NV, The Procter & Gamble Company and Unicharm Corporation

Furthermore, the online sales market is expected to expand in the near future due to rapid growth in online and mobile user customer bases in emerging markets. Increase in online sales, improvements in logistics services, ease in payment options, and the facility to enter in new international markets for major brands further boost the growth of the baby diaper market. Global per capita income has witnessed a strong growth rate over the past few years, particularly in the emerging economies.

Increase in urbanization, growth of the middle class consumers, and surge in rates of female participation in the labor force in many developing and developed markets has encouraged the adoption of convenience-oriented lifestyles, making baby diaper products more desirable. According to estimates, the per capita income in the next decade is expected to increase at a significant rate in the developing countries relative to developed countries. This has significant implications for growth of the baby diaper market. However, baby diaper create a great amount of environmental waste. Moreover, disposable diaper seem more efficient as compared to cloth diapers but their environment impact is devastating.

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They form a sizeable portion of non -recyclable landfill waste and contains many harmful chemicals that are dispersed in the environment. Apart from the volume of waste, they also contain harmful substances like tributyltin (TBT), dioxins, adhesives, synthetic dyes, perfumes, sodium polyacrylate, and volatile organic compounds (VOCs) such as xylene, ethyl benzene, toluene and dipentene. Hence, rising environmental issues owing to use of baby diaper restricts the growth of the baby diaper market. With the sudden outbreak of COVID-19 pandemic, majority of the countries had imposed lockdowns, and curfews which has hugely impacted lifestyles, health & wellbeing, and also affected the manufacturing industries, thereby affecting the growth of baby diapers market industry to some extent.

Innovation in the disposable diapers is the development of smart diapers. There is a small patch fixed in front of the diaper, which consists of four small, colored squares and this reacts differently when they come in contact with certain proteins, bacteria or water content. The advantage of this smart diapers is very less frequency of diaper change is needed which helps in relieving the tension of parents. Moreover, manufactures have also made an application that alerts parents when their baby wets the diaper. A sensor is inserted in the baby’s diaper which senses humidity and notifies the parent with the help of smartphone application.

Furthermore, rising advanced baby diaper designs have produced improvements in environmental impact as leading producers are introducing thinner diapers, less packaging and great efficiency during all stages of product development and distribution. Thus, increase in development of smart diapers along with advanced baby diaper designs is further augmenting the growth of the baby diapers market.

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Key findings of the study

By product type, the disposal diapers segment dominated the global market in 2019, and is expected to retain its dominance throughout the forecast period.

Based on size, the medium (M) segment accounted for highest share in the baby diapers market growth in 2019, and is projected to grow at a CAGR of 4.4% from 2021 to 2030.

Based on age group, the babies & young toddlers (6 to 18 Months) segment led the global baby diapers market demand in 2020, and is expected to retain its dominance throughout the forecast period.

Based on distribution channel, the hypermarket/supermarket segment dominated the global market in 2019, and is expected to retain its dominance throughout the forecast period.

By region, North America accounted for highest baby diapers market share in 2019, and is expected to grow at a CAGR of 5.0%

According to a new report published by Allied Market Research, titled, “Low Cost Airlines Market" The low cost airlines market was valued at $155.02 billion in 2016, and is estimated to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030.

The domestic segment was the highest revenue contributor to the market, with $88,286.0 million in 2021, and is estimated to reach $310,556.3 million by 2030, with a CAGR of 10.2%. low-cost airlines airline is a passenger airline, which offers travelling service at relatively cheaper rate compared to other airlines (full service or traditional airline). Rise in economic activities, ease of travel, expansion of the travel & tourism industry, rapid urbanization, changes in lifestyle, consumers’ preference for low-cost service along with non-stops, and frequent service act as the key driving forces of the global low-cost airlines market. In addition, increase in purchasing power of middle-class households, especially in developing regions, and high internet penetration coupled with e-literacy foster the Low Cost Airlines Market growth.

However, factors such as volatile crude oil price and increase in terrorism & crime rate, political uncertainty, & natural calamities hinder the market growth. Furthermore, increase in cases of COVID-19 and high investment & operational cost but low profitability act as the key deterrent factors of the low-cost airlines industry. On the contrary, sustainable airport governance and operational & financial improvements are anticipated to open new avenues for the growth of the global low-cost airlines market during the forecast period. The global low-cost airlines market is segmented into purpose, destination, distribution channel, and region. By purpose, the Low Cost Airlines Industry is fragmented into leisure travel, visiting friends & relatives (VFR), and business travel.

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On the basis of destination, it is bifurcated into domestic and international. Depending on distribution channel, it is divided into online and travel agency. The Low Cost Airlines Market has been further analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Italy, Spain, Germany, France, Latvia, and rest of Europe), Asia-Pacific (Philippines, Indonesia, Thailand, Singapore, Malaysia, Vietnam, China, India, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Africa, and Middle East).

Depending on purpose, the leisure travel segment was the largest segment accounting for majority of the share in 2021, and is expected to continue the same Low Cost Airlines Market Trends throughout the forecast period. On the contrary, the business travel segment is projected to experience the highest growth rate throughout the Low Cost Airlines Market Forecast period.

By distribution channel, the online segment was the largest segment accounting for majority of the share in 2021, and is expected to continue the same trend throughout the forecast period. The online segment is expected to register the highest CAGR of 10.6% through 2022–2030. On the basis of destination, the domestic segment was the largest segment in 2021, and is expected to garner significant growth rate throughout the forecast period.

Low Cost Airlines Market Analysis revealed that, the international segment registers the fastest growth, and is expected to gain significant share during the forecast period. Key players in the low-cost airlines market have relied on strategies such as product launch and business expansion to expand their Low Cost Airlines Market Share and to stay relevant in the global Low Cost Airlines Market Size. The key players low-cost airlines profiled in the report are Air Arabia PJSC, AirAsia Group Berhad, Alaska Air Group, Inc., Azul S.A., easyjet Plc, New World Aviation, Inc., Norwegian Air Shuttle ASA, Qantas Airways Limited, Ryanair Holdings Plc., and Westjet Airlines Ltd.

Key findings of the study:

On the basis of purpose, the business travel segment is projected to witness the highest CAGR of 12.5%, in revenue terms, during the forecast period.

Depending on distribution channel, the online segment is expected to dominate the market from 2022 to 2030.

The international segment is expected to grow at a significant CAGR during the forecast period.

U.S. was the largest country, in terms of revenue generation, low-cost airlines in 2021.

Asia-Pacific is anticipated to witness highest growth rate, registering a CAGR of 12.0% from 2022 to 2030.

According to a new report by Allied Market Research entitled, " Personal Care Electrical Appliances Market by Product Type, Gender, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022 – 2031 ", the global personal care electrical appliance market size was valued $ 19,648.80 million and it  is expected to reach $ 42,521.99 million by 2031, registering a CAGR of 6.8% during 2022–2031. Based on personal care electrical appliances market analysis, Hair care appliances held the highest share in 2020 in personal care electrical appliances market followed by hair removal appliances, collectively capturing around 75% of the global personal care electrical appliances market share throughout personal care electrical appliances market forecast period. North America is the largest market and is expected to retain its position during the forecast period.

Top Vendors Profiles:

Remington Products Company, Procter & Gamble, Conair Corp., Philips, Panasonic Corporation, Groupe SEB, Colgate Palmolive, Helen of Troy L.P., HoMedics Inc., and LION Corp are the leading global players in this market

The demand for personal care electrical appliances industry is growing at a steady pace. Personal care electrical appliances market is witnessing increasing year on year growth during forecast period. However, the adoption is faster in Asia-Pacific and LAMEA. Penetration of the personal care electrical appliances products in the North American and European market is high, especially for the products such as hair straighteners and dryers. And now manufacturers are targeting developing nations such as India and China as the potential markets. Growing population and improving economic conditions are the key reasons fueling the growth of personal care markets in Asia-Pacific.

China has attracted a huge number of manufacturers of personal care electrical appliances and has transformed itself into a cost-effective manufacturing hub. Many of the companies have shifted their manufacturing base from West to the East, and especially to China, due to low labor cost and other manufacturing expenses. Expectedly, this scenario will lead to a shift in the manufacturers’ strategy from low-cost offering to product differentiation and innovation. This is also expected to bring an arrangement in production bases and distribution channel, so that the final price of the product can be lowered down.

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The personal care electronic appliances market has a limited number of players and the top ten companies that dominate the market holds approximately 70% of share. Rest of the market is captured by other small brands and local non-branded products. Procter & Gamble and Conair are the two leading companies in the market. The market for non-branded products is decreasing gradually as people are now more concerned about the quality. This change in the consumer preferences has been noticed even in the developing nations. Hair care appliances are expected to lead the global market during 2020–2031, followed by hair removal products. However, hair removal products are expected to grow at a comparatively faster rate favored by expected replacement of manual razors and shavers with electric shavers. Amongst hair care appliances, hair stylers market would grow at the fastest rate as people are more interested in getting styled hair rather than just straightening. Oral care appliances are gradually gaining prominence in the global market and is expected to be the fastest growing product segment during the forecast period.

High penetration of salon services across the globe along with increase in demand for professional beard dressing products and changes in grooming patterns, especially among male consumers are the major factors accelerating the market growth. In addition, wide scale promotion and advertisements have resulted in increased consumer awareness translating into greater product adoption. Increase attentiveness towards personal grooming and beauty driving personal care electrical appliances market growth. Increasing beauty consciousness among women and men is one of the major trend in personal care electrical appliances market, which lead to drive the personal care market.

However, improving economic condition, enhancement in lifestyle and increasing hygiene awareness are the key factors propelling the market particularly in Asian countries. Panasonic and Philips are some of the key companies enjoying a strong foothold in the APAC market. Philips is benefitting from awareness and brand reputation that it has built in the Asian countries.