If a tree falls....

There is the age old question of "if a tree falls in the forest and there is no one to hear it, does it make a sound?" I wonder if the same applies to writing, if no one reads what you wrote, does it exist? I think the modern day platforms have shortened the human attention span and so it doesn't really matter if you write everything perfectly -you have to engage and captivate your reader in a matter of seconds to keep them reading. You might have wonderful things to say and use all the proper forms of punctuation and grammar but if no one is reading it, does it make a sound? Imagination and intrigue have become more important than writing rules.